New Delhi, Oct. 6 -- TWID today launched a UPI app that lets users link reward balances from issuers and brands, apply points at checkout and earn TWID Stars. The feature set - aggregation, "pay with rewards" and a new loyalty layer - is built into the existing UPI flow and is live with a wide merchant and issuer network.

TWID's new UPI app makes reward points directly usable at the point of sale, turning fragmented loyalty balances into an immediate payment method across online and offline merchants. The move aims to fold loyalty into everyday payments without asking merchants or users to change their UPI behaviour.

Aggregation of reward points: Users can link and manage points from multiple banks, brands and programs in one place.

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