New Delhi, Aug. 26 -- Attero's direct to consumer take-back platform, Selsmart, has scaled up its operations across more than 25 cities, strengthening its position as the largest direct to consumer used electronics collection network in India. With a sharp focus on accessibility and convenience, Selsmart is now clocking over 30,000 monthly orders and has laid out a clear roadmap to reach 150,000 monthly orders and Rs. 500 crore revenue run rate with 75,000 metric tons of e-waste by March 2026. The platform also expects to grow its user base sixfold, from half a million currently to over 3 million by the end of this calendar year.

Based on current volumes, Selsmart is set to process over 15,000 metric tons of e-waste annually and is alrea...