New Delhi, March 6 -- Sarvam AI has launched the Sarvam Startup program, an initiative aimed at helping early-stage companies build AI-powered products using the company's models and developer infrastructure.

The program is designed to give startups access to AI tools, production infrastructure and technical support so that teams can focus on product development rather than building and managing complex AI backends. With generative AI increasingly becoming a foundational layer for digital services, such initiatives are emerging as an important enabler for early-stage builders.

Sarvam AI said the program will provide selected startups with API credits, engineering guidance and access to its suite of language AI tools. The goal, according...