New Delhi, Sept. 30 -- OpenAI has introduced ChatGPT Instant Checkout, a feature that enables users to browse, select, and purchase products directly within the chat interface. The company said the system is powered by a new Agentic Commerce Protocol, developed in partnership with Stripe.

The protocol will enable the AI agents, individuals, and companies to work together on making the purchases through the chat line. After an order is confirmed, merchants do manage shipping and customer care and ChatGPT serves as the medium of order.

Users can ask ChatGPT to search for products online. From the results, they can choose an item, tap the "Buy" button, and complete order details directly inside ChatGPT. At launch, the feature supports only...