New Delhi, April 2 -- Microsoft has appointed Aparajita Puri as Managing Director for India and South Asia, signalling a strategic leadership shift as the company deepens its focus on enterprise transformation in one of its fastest-growing markets.

Puri joins Microsoft after a decade-long stint at McKinsey & Company, where she advised global clients across industries on large-scale transformation initiatives.

In her new role, Puri will lead Microsoft's Strategic Pursuits Team for the region, working closely with enterprises to drive complex, high-value transformation programmes across artificial intelligence, data, and cloud.

Her move underscores a broader industry trend: senior consulting leaders transitioning into operating roles wit...