New Delhi, June 25 -- As creator competition intensifies, Meta is using AI to simplify content planning, audience engagement, and performance tracking. The creator economy is entering a new phase. Creating content is no longer the biggest challenge. For many creators, the harder task is understanding what content works, staying on top of audience conversations, tracking performance, and maintaining a consistent publishing schedule across growing communities.

The company is bringing back Facebook Creator Studio, this time as an AI-powered companion app designed to help creators manage content, engage with audiences, and make data-driven decisions more efficiently.

Meta says the new Creator Studio is being designed as a dedicated environm...