New Delhi, Aug. 4 -- Licious has partnered with customer engagement platform MoEngage to strengthen AI-powered personalization across its digital channels as the direct-to-consumer (D2C) food brand expands its presence in quick commerce and offline retail.

The partnership will enable Licious to use artificial intelligence (AI) to personalize customer interactions based on purchasing behavior, regional preferences, and location data. The company said the initiative is aimed at improving customer engagement, increasing repeat purchases, and supporting its omnichannel growth strategy.

Under the partnership, MoEngage's customer engagement platform will help Licious deliver personalized experiences throughout the customer lifecycle, from onb...