New Delhi, Aug. 20 -- India's online entertainment market is moving beyond movie tickets. As consumers spend more on concerts, festivals, sports, and other out-of-home experiences, ticketing platforms are increasingly competing for a larger share of that spending.

That shift is also changing the strategic importance of live entertainment for established platforms. BookMyShow, which built its business around movie ticketing, has been expanding its presence across live events and experiences. The company has now brought in global investment firm KKR as a minority investor as it looks to scale this part of its business.

BookMyShow has signed definitive agreements with KKR for the investment firm to acquire a minority stake in the company t...