New Delhi, Oct. 15 -- In an age where creative teams are expected to deliver faster, better, and across multiple channels, the tools meant to empower them often end up slowing them down. Most project management platforms were built for engineering or operations-not for the fluid, iterative, and often messy nature of creative work. Enter ButtonShift-a purpose-driven platform designed to remove chaos from creative collaboration. By bringing feedback, workflows, and approvals together in one place, ButtonShift aims to restore what truly matters: creativity.

In an exclusive interaction with CiOL, Deepankar Das, co-founder and CEO of ButtonShift, shares insights on the evolving landscape of creative collaboration, the future of AI in creative...