New Delhi, March 13 -- Eternal has infusedRs.450 Cr into its quick commerce arm Blinkit through a rights issue, reinforcing its continued focus on the fast-growing rapid delivery segment.According to regulatory filings, Blinkit's board approved the allotment of 2,799 equity shares to Eternal at an issue price of Rs.16.07 lakh per share.

The investment marks Eternal's first capital infusion into Blinkit in 2026. Last year, the company had already invested Rs.2,600 Cr into the subsidiary through multiple funding rounds, highlighting sustained financial backing for the quick-commerce business.

The development was first reported by Entrackr.The latest infusion reflects how quick commerce continues to demand sustained capital support as comp...