New Delhi, Sept. 9 -- Madhya Pradesh's celebrated handicrafts are entering a digital-first era with the launch of Craftgroom, an e-commerce platform built by Delberto in partnership with the Madhya Pradesh Tourism Board (MPTB). The platform was officially unveiled at the Regional Tourism Conclave 2025 in Gwalior by Chief Minister Dr. Mohan Yadav.

Designed as India's first SaaS-based eCommerce solution for rural artisans, Craftgroom aims to bridge traditional craftsmanship with modern digital infrastructure. The platform integrates catalog setup, order management, payments, and logistics into a single ecosystem, giving artisans direct access to both national and global buyers.

To build trust, all eligible products will carry an official ...