New Delhi, Oct. 19 -- As customers increasingly turn to ChatGPT, Gemini, and Perplexity for recommendations, brands have less control over how they are represented online. AI platforms draw on websites, reviews, media coverage, forums, and competitor content to build their responses, often creating narratives that companies cannot directly control.

For businesses, this creates a new challenge: ensuring AI systems understand their products, services, and reputation accurately enough to include them in customer recommendations.

Kartik Sharma, Founder of RankinLLM.ai, discusses how third-party information shapes AI-generated brand narratives, why traditional search metrics no longer tell the whole story, and what marketing and technology l...