New Delhi, Feb. 27 -- Tim Cook has signalled that Apple will begin announcing new products starting Monday morning, March 2, pointing to a multi-day rollout rather than a single event.

The move suggests a deliberate shift in launch storytelling. Rather than compressing announcements into one keynote, Apple appears to be spacing reveals across several days, building momentum toward a media moment expected around Wednesday, March 4.

A teaser video showing hands shaping an incomplete Apple logo hints at a new reveal format and possibly a silver-toned product theme, reinforcing the idea that presentation strategy itself is part of the message.

Apple's staged approach allows each product announcement to stand on its own cycle of attention. ...