New Delhi, Feb. 13 -- Apple will open its sixth retail store in India, and its second in Mumbai, at Borivali on February 26, as the iPhone maker continues to deepen its physical retail presence in key urban markets.

The Borivali outlet follows Apple's earlier India store launches in Mumbai and Delhi in April 2023 and its 2025 expansion into Bengaluru, Pune and Noida. With this opening, Apple moves closer to a more distributed retail strategy, extending beyond city-centre flagships to suburban commercial hubs.

Borivali is not a traditional luxury retail destination, but it has emerged as a dense consumption zone driven by small businesses, startups and professional services. Apple's choice of location reflects a shift in how the company ...