Mumbai, June 22 -- The Tata Group company attributed the achievement to strong consumer demand, a refreshed product portfolio, wider market reach and continued focus on innovation and execution.

Voltas said it strengthened its market proposition over the past year through a clearly defined segmentation strategy across premium, mid and value categories. The company also enhanced consumer engagement through marketing campaigns featuring AI-enabled products and celebrity endorsements.

To mark the achievement, Voltas has launched a nationwide campaign titled "India's First. Keeping India First." The campaign celebrates the trust of more than one million families who purchased Voltas air conditioners this season.

Mukundan Menon, managing di...