Mumbai, Oct. 6 -- The company said nearly 90% of its active Content Commerce creators are nano creators, while 81% are from non-metro India. Tier 3 and Tier 4 markets, including Varanasi, Agartala, Jabalpur and Madurai, accounted for 66% of Content Commerce orders, highlighting the growing contribution of smaller cities and towns to creator-led shopping.

Content Commerce is also expanding participation in the creator economy, with homemakers accounting for 40% of Meesho's active creator base. Young graduates account for another 30%, representing around 50,000 creators. About 78% of active homemaker creators are from non-metro India.

The company said 25% of its active Content Commerce creators are first-time creators, indicating increasi...