Mumbai, Aug. 13 -- ICICI Prudential Life Insurance Company Limited ('the Company') has announced the signing of a transitional agreement with Prudential IP Services Limited ('PIP'). This agreement formally amends the trademark and name licensing agreement originally executed on September 26, 2014.

This newly established transitional agreement outlines the timelines and conditions for managing two key aspects of the Company's rebranding:

The continued use of 'Prudential' trademarks as part of the Company's current rebranding efforts.

The Company's complete rebranding process, which includes removing the name 'Prudential' from its corporate name.

This amended agreement comes into effect on August 12, 2026; the original agreement was exe...