Mumbai, March 4 -- Under the partnership, Capillary will help the retailer modernize its loyalty and customer engagement ecosystem using its AI-powered platforms, including Loyalty+ and aiRA. The engagement will focus on enhancing customer personalization, improving promotional effectiveness through AI-driven offer optimization, and enabling real-time customer intelligence.

The collaboration aims to strengthen customer engagement and loyalty by enabling data-driven marketing strategies and personalized consumer experiences across channels. Capillary said the partnership highlights its growing role in delivering scalable AI-led loyalty solutions for large global enterprises.

Capillary Technologies India is a software product company that...