Mumbai, June 16 -- Affle said its subsidiary, Affle MEA FZ LLC, has signed a definitive agreement to acquire select AdColony assets from Digital Turbine. The acquisition includes the AdColony SDK for Android and iOS devices, the technology platform, publisher integrations, mediation platform integrations and associated brand assets.

The deal is aimed at strengthening Affle's AI-powered consumer platform and expanding its global publisher network. The company said the acquisition aligns with its long-term growth strategy and will enhance its ability to drive consumer conversions through deeper audience intelligence and broader SDK reach.

Affle expects the acquisition to strengthen its intellectual property portfolio and improve audience ...