Mumbai, Oct. 8 -- Aditya Birla Capital announced the launch of a suite of AI-powered features and innovations on its flagship omnichannel D2C platform - ABCD at the Global Fintech Fest 2025. This is in line with its mission of simplifying finance and delivering hyper-personalized, intelligent and seamless customer experiences across all channels.

Aditya Birla Capital was among the earliest adopters of AI. It set up an enterprise-wide Gen AI Centre of Excellence in 2023 to build scalable applications across businesses and drive impact on customer

experience, capacity and cost. In only 18 months, it deployed over 22 live Gen AI use-cases and rapidly scaled innovations to drive growth, productivity, engagement and experience.

Pankaj Gadgi...