Nairobi, Aug. 5 -- "We don't think our way into a pattern of living. We live our way into a pattern of thought," said John Dewey.

"You are what you do, not what you say you do," advised Carl Jung.

Does it make sense to start before you are ready? Should you take a small step now, or plan the perfect business approach tomorrow? Do others believe what they see you do repeatedly? Should you rely on the story your company tells? Is the only thing that matters for business success what you do? Is strategy an exotic ambitious goal, or what happened yesterday?

Think it, or just do it?

"Behaviour is a cause of behaviour. The more you do something on a probability scale, the more likely you are to do the same thing. And so, if you really want ...