Nairobi, Aug. 4 -- For years, innovation belonged to a select few. Organisations established innovation departments, digital transformation offices, research teams, and strategy units charged with creating the next big idea. Everyone else was expected to execute.

That model is rapidly becoming outdated.

Today's organisations operate in an environment where customer expectations shift overnight, technology evolves by the month, and business models are constantly being challenged. In this environment, innovation can no longer be confined to a department. It has to become a capability embedded across the organisation.

Innovation is no longer someone's job. It is everyone's responsibility.

The misconception is that innovation is about bre...