Nairobi, June 26 -- A WhatsApp exchange between a supermarket employee and her former employer approving the use of her photograph for advertisements has sunk her claim that the retailer used her image without consent.

Ms Joyce Caroline Munjiru wanted the High Court in Thika to declare that Muhindi Mweusi Supermarket Limited breached her rights to privacy and dignity by using her image in Facebook posts and billboard advertisements.

However, the court dismissed her claim after finding that she had consented to the use of her image in a promotional campaign through written consent reinforced by a WhatsApp conversation with the retailer.

The court ruled that she failed to prove Muhindi Mweusi breached her constitutional rights to privacy...