Nairobi, April 7 -- Kenya's top social media influencers earned a combined Sh296 million in 2025 from brand-sponsored posts, pushing total creator economy payouts past the Sh1 billion mark, a new report shows.

The study by Nairobi-based research and data analytics firm OdipoDev estimates that influencers collectively earned about Sh1.07 billion last year, reflecting the growing commercial weight of digital content as brands shift advertising budgets online.

Top earners were led by comedian Eric Omondi, who made an estimated Sh57 million, followed by socialite Amber Ray (Sh44 million), and comedians Dem wa Facebook (Sh34 million), Jaymo Decin (Sh25 million), and Tom Daktari (Sh25 million).

"Entertainment dominates what Kenyans consume o...