Nairobi, March 3 -- East Africa's packaging and processing industry stands at a defining moment. Demand for packaged goods is rising rapidly, driven by urbanisation, expanding fast-moving consumer goods markets, regional trade integration, and the continued growth of e-commerce.

Across Africa, the packaging market is projected to grow from approximately $45 billion in 2025 to nearly $58.5 billion by 2031, according to the 2026 Kenya Flexible Packaging Market Report with the country set to be among the fastest-growing packaging markets. This growth presents significant economic opportunities. But it also presents responsibility.

As consumer expectations evolve and regulatory frameworks strengthen, packaging is no longer viewed solely as ...