Nairobi, Jan. 11 -- Singapore and Hungary paid the highest average price for Kenyan coffee directly sold to buyers abroad, indicating a shift to new markets.

The bulk of Kenya's coffee is marketed through the Nairobi Coffee Exchange (NCE), even though producers have a window to sell it directly abroad.

The latest quarterly update by the Agriculture and Food Authority (AFA) shows direct coffee sales for the July-September 2025/26 period were heavily concentrated in two key markets, with the United Kingdom solidifying its dominance by accounting for 67.18 percent of the sales, while Switzerland remained the second-largest buyer with a 26.41 percent share.

However, there was a shift in the quarter compared to previous years, as premium ma...