Nairobi, Oct. 8 -- Quickmart shoppers had accumulated Sh139 million worth of unredeemed loyalty points by the end of last year, highlighting the growing value of customer rewards schemes in Kenya's supermarket business.

The retailer's estimated liability for unredeemed loyalty points rose from Sh117 million in 2024 to Sh139 million at the end of December 2025, according to its financial disclosures seen by the Business Daily.

Published by HT Digital Content Services with permission from Business Daily....