MultiChoice cuts DStv prices in bid to win back subscribers
Nairobi, Oct. 26 -- Entertainment company MultiChoice is seeking to reclaim lost market share by cutting prices and simplifying its pay-TV packages amid stiff competition from rival operators and the growing popularity of internet-based streaming services.
The company, which operates GOtv and DStv in Kenya, yesterday announced a major overhaul, consolidating its six product lines into four and lowering prices across the new packages.
Published by HT Digital Content Services with permission from Business Daily....
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