Nairobi, Feb. 5 -- Kenyans, on average, spend less than Sh2,000 on wellness monthly, way below what many of them living in urban areas spend on mobile phone bills and internet data, a new survey shows.

According to the Global Wellness Institute, which captures spending on beauty and personal care, fitness, nutrition, mental health support, and wellness tourism, one person in Kenya spent an average of $149 (about Sh19,220) on wellness in 2024, translating to about Sh1,600 monthly on gyms, beauty treatments, healthy food, and self-care.

The average annual earnings per person in the year under review were Sh297,300 ($2,305). This means that Kenyans spent about 6.5 percent of their annual income on wellness.

Fitness industry consultant Jam...