Nairobi, Feb. 3 -- Kenyan digital creators earned Sh45.1 million in brand collaborations during the first year of TikTok's commercial operations in the country, boosting the platform's local creator economy as advertisers deepen their shift to short-form video.

Data released by the Chinese video-sharing platform show that more than 200 Kenyan creators collectively earned over $350,000 (Sh45.1 million) during the year ended January 2026 through partnerships facilitated under TikTok's local commercial framework.

The earnings came as the platform marked one year since the launch of 'TikTok For Business' in Kenya, a move that formalised advertising sales, creator management and performance marketing support for local brands and agencies.

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