Nairobi, Aug. 4 -- Last week, I came across a Facebook video of a farmer in Kisii advertising fresh matoke. As the mother of a weaning baby, finding quality matoke has always been a challenge.

Like many Kenyans, I hesitated, wondering whether the seller was genuine. I took the chance anyway, and two days later my parcel arrived. It reminded me how technology is transforming markets while highlighting the need for ethical digital practices in an era of online scams.

Micro, Small and Medium Enterprises (MSMEs) are the backbone of Kenya's economy, employing nine out of every 10 young people entering the workforce. Yet many still rely on paper records to manage sales, stock and expenses, limiting productivity, access to finance and growth....