Nairobi, Feb. 15 -- Jumia's sales in Kenya hit Sh15.8 billion ($122.79 million) in the year ended December 2025, helped by holiday shopping and Black Friday deals in the fourth quarter. Sales on the e-commerce platform in the country rose by a record 48 percent between October and December to Sh5.4 billion ($41.9 million).

In last year's first quarter (January to March), Kenya generated Sh3.1 billion ($24.2 million) in sales value, rising 31 percent to Sh3.5 billion ($27 million) in the second quarter and 38 percent to Sh3.8 billion ($29.6 million) in the quarter to September.

Kenya is the third-largest of Jumia's eight African markets, accounting for 15 percent of the group's $818.6 million (Sh105.6 billion) Gross Merchandise Value (GM...