Nairobi, July 26 -- Sales of Isuzu East Africa's sport utility vehicles (SUVs) rose by 483.3 percent to 105 units in the half year ended June 2026 as local assembly made the car cheaper.

Data from the Kenya Motor Industry Association shows sales of the seven-seater Isuzu mu-X rose from 18 units a year earlier.

The dealer started assembling the car in February this year, qualifying it for tax incentives that resulted in the showroom price falling by Sh3.6 million to Sh9.9 million. It previously retailed at Sh13.5 million.

"We lowered the price but also added more features to the mu-X once we started local assembly," a source at Isuzu told the Business Daily.

"This has seen an increase in demand. We have more customers in the queue. Our...