Nairobi, Aug. 16 -- Achieving alignment between an organisation's sustainability targets and its financial performance is essential to creating long-term value for shareholders and other stakeholders.

Sustainability targets should be set within the context of the business, recognising that sustainability can be an enabler of growth rather than simply a cost. Poorly aligned targets can lead to waste and inefficiency while increasing the risk of greenwashing.

Investors are increasingly scrutinising how organisations manage non-financial issues and, crucially, how sustainability investments contribute to long-term financial performance. This makes it important for businesses to demonstrate a clear link between their sustainability prioriti...