Nairobi, June 23 -- For years, anyone chasing a proper night out, a big concert, a corporate gala, a headline act quietly packed a bag for Nairobi.

Eldoret was many things. Kenya's grain belt, home of marathon legends, but an entertainment destination, it was not.

However, since the pandemic's end, Eldoret has steadily been reinventing itself as one of the country's fastest-growing entertainment and events hubs, one with flush pockets, restless energy, and a taste for spectacle that has promoters and event planners, a majority of whom are concentrated in Nairobi, rethinking their options.

A rising affluent population, leafy upscale neighbourhoods, thriving nightlife, and wealth generated from agriculture and athletics are transforming ...