Nairobi, June 17 -- Pay-television provider DStv lost 22,450 customers in the three months ended March this year, piling pressure on the broadcaster amid stiff competition from streaming services and free-to-air TV.

Fresh data from the Communications Authority of Kenya (CA) shows DStv had 248,053 customers at the end of March 2026, an 8.3 percent drop from 270,017 in December last year.

A combination of economic hardships and changing viewer habits has shaken pay-television providers, notably DStv and the Wananchi-owned Zuku, eating into their once-dominant market shares.

The CA data further shows that Zuku lost 17,161 customers in the three months ended March, reducing its customer base to 173,396 from 190,557 in December last year. ...