Nairobi, Jan. 13 -- Kenya is a nation of entrepreneurs. We excel at perfecting existing businesses as well as creating innovative solutions to bring value propositions in new ways to new customers in new markets.

Not surprisingly, much research and commentary go into how new companies or existing firms with new products enter various markets. As a species, humans are fascinated with novelty which brings us to love our imagination of new products and services.

We look at how the iPhone overtook Blackberry smartphones, how Google dislodged Yahoo, or how Equity Bank came to dominate the microfinance space turning into the largest commercial bank by client size.

The new entrant creates a different type of value proposition that appeals to ...