Nairobi, May 24 -- For investors and users of sustainability reports, confidence is an essential element required before they place reliance on the information contained in these reports.

Therefore, organisations preparing these reports should consider building confidence throughout the entire sustainability reporting process. Failing to build confidence could result in greenwashing claims, reduced utility and an overall lack of trust or credibility for the organisation.

The level of reliance placed by investors and users on a sustainability report reflects the level of confidence the organisation has in the information it discloses.

Building confidence in sustainability reporting increases value, quality, capability and achieves an ov...