Nairobi, Nov. 12 -- "When everyone in the world sees beauty, then ugly exists. When everyone sees good, then bad exists. What is and what is not create each other. Difficult and easy complement each other," wrote Lao Tzu, more than 2,300 years ago.

Is it a business risk to see the world in black and white? Has the bedrock of thinking about business strategy radically shifted? Why do traditional brick and mortar companies often struggle?

Have the once clearly defined boundaries between industries faded? What business is Safaricom really in - is it financial services, voice and data, retailing, or entertainment ? Is the problem 'dwindling market fortunes' or how senior management thinks about the business they are in?

Yin and yang - not ...