Nairobi, Aug. 10 -- When China Media Group (CMG) Africa hosted the sixth season of "The Bond" on July 28, many saw a cultural event built around films and TV. What they may not have seen is something more significant.

Launched in 2021 by CMG in collaboration with African partners, "The Bond" showcases curated films and TV shows focusing on Chinese daily life, culture, innovations, among others. By its fifth season in August 2024, this multilingual initiative had more than 500 million viewers through collaborations with at least 40 African countries and 50 media organisations.

Imagine waking up to news that geologists have discovered a natural resource in Africa valued at more than $4 billion a year.

Governments would convene emergency ...