Jammu, Nov 13, Nov. 14 -- Secretary Tourism Avny Lavasa on Friday reviewed preparations for the second edition of Jammu Marathon 2027 and the promotional calendar of upcoming tourism events across the Jammu region. During the meeting, Director Tourism Jammu Vikas Gupta briefed her on ongoing promotional activities, tourism festivals and the proposed roadmap for the marathon.The review covered event planning, participant mobilisation, sponsorship, media outreach, promotional partnerships and race-day arrangements.Emphasising the need to build on the inaugural edition's experience, Lavasa called for developing Jammu Marathon into a major annual sporting event with national appeal and positioning the region as an emerging sports tourism dest...