ABD's ICONiQ White Whisky Achieves Highest-Ever Monthly Sales, Over 1 Million Cases in a Month

India, June 22 -- Mumbai, Maharashtra, India - Business Wire India

Allied Blenders and Distillers Limited (ABD), one of Indias' leading spirits companies, today announced that ICONiQ White Whisky has achieved its highest-ever monthly sales performance, surpassing over one million cases in a single month in May 2026. The milestone marks a significant chapter in the brands' growth journey and reflects its increasing consumer acceptance across markets.

The achievement builds on ICONiQ White's sustained growth trajectory. Since entering the Millionaires' Club in 2023, the brand has more than doubled its annual volumes each calendar year. It was recently recognized as the World's Fastest Growing Millionaire Whisky Brand for the third consecutive year in Drinks Internationals' Millionaires' Club 2026 report. From a challenger brand to one of the countrys' fastest-growing whisky franchises, ICONiQ White continues to strengthen its position across key consumer segments.

Beyond sales performance, the brand has also expanded its cultural footprint through music and lifestyle-led platforms. From its association with it NHNH7 Weekender one of India's leading multi- genre music and culture festivals to the upcoming in ICICONiQ White Night featuring global RandB artist Trey Songs' first-ever performance in India, ABD continues to engage contemporary consumers through experiences that extend beyond the product.

Speaking about the milestone, Amar Sinha, Managing Director, ABD,BD said "Achieving our highest-ever monthly sales of over 1 million cases in the month of May is a landmark moment in ICONiQ Whites' journey. What makes this milestone particularly significant is not just the scale, but the pace at which the brand is growing. Over the last few years, we have focused on building ICONiQ White as a contemporary brand rooted in quality, relevance, and experiences. This milestone is an encouraging validation of our approach and strengthens our confidence in the brands' long-term potential."

The milestone further supports ICONiQ White's continued scale-up across markets with increasing global presence in 9 countries and its evolving engagement with contemporary consumers. As the brand deepens its reach and strengthens its presence across relevant occasions, it remains an important part of ABD's premiumization-led growth agenda. The focus will remain on building sustainable brand equity through quality, relevance and differentiated consumer experiences.

About Allied Blenders and Distillers Limited Allied Blenders and Distillers Limited (ABD), one of the leading spirits companies in India. ABD has a presence in five main flavors, i.e., whisky, brandy, rum, vodka, and gin, with 'millionaire' brands like Officer's Choice Whisky, Officer's Choice Blue Whisky, Sterling Reserve Premium Whiskies and ICONiQ White Whisky. Currently, its manufacturing network comprises 40 units, of which 9 are owned bottling units, 1 is owned PET bottle manufacturing plant, 2 owned distilleries, and 28 non-owned manufacturing units. www.abdindia.com

Media Contact Details Anupama Soni, (Head - Public Relations and Communications) Allied Blenders and Distillers Limited [e-mail] 91-2243001111

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