India, Sept. 24 -- image credit- shutterstock

Seven out of ten digital projects in India's pharmaceutical industry fail to deliver results, despite heavy investments in digital tools.A new study by Vector Consulting Group reveals that while the push for digitisation is growing-driven by companies chasing efficiency and innovation-adoption and measurable business impact remain weak.

The study, based on a survey of 28 CXOs from pharma firms with revenues above Rs 1,000 crore and interviews with 12 senior leaders, highlights a clear mismatch between investment and outcomes.

Eighty-nine percent of companies reported that they still rely on spreadsheets for critical operations, despite digital tools being implemented in these areas. Some la...