India, Oct. 1 -- image credit- shutterstock

Stacks of cosmetics at medical and departmental stores remind us of the easy availability of the products. Not realising what best suits the skin, hair etc, without a proper doctor's prescription, consumers are on a buying frenzy, inclined to the marketing and brand appeal rather than thoroughly analysing product details such as ingredients or proper skin type alignment etc.

The cosmeceutical industry is an ever-growing sector backed by consumer awareness, disposable income, a preferential shift towards various products. According to the India Brand Equity Foundation, a trust established by the Department of Commerce, Ministry of Commerce and Industry, Government of India, the cosmeceuticals m...