India, June 8 -- Bayer's Consumer Health division has announced the launch of Alka-Seltzer(R) in India, marking its entry into the fast-growing over-the-counter (OTC) digestive health category.

The product is being introduced in a convenient effervescent powder sachet format to address frequent acidity, gas and indigestion caused by lifestyle factors such as irregular eating habits and stress.

Alka-Seltzer(R) is India's first antacid in the AYUSH category with probiotic support, designed not only to provide relief from digestive discomfort but also to support gut health.

Sandeep Verma, Head of South Asia, Bayer's Consumer Health Division, said, "The antacid category in India has remained largely unchanged for decades, even as consumer ...