India, July 9 -- image credit- freepik

Mumbai-based startup Avni Wellness, a science-backed women's health brand building an integrated ecosystem across menstrual hygiene, cycle nutrition, and awareness-led care, has raised Rs 4 crore in a strategic funding round as it looks to scale its operations in India's rapidly evolving femtech and women's wellness market.The company operates in a category that is undergoing a structural shift, moving away from fragmented hygiene-led consumption toward lifecycle-based health models that integrate nutrition, preventive care, and long-term hormonal wellness.

The feminine hygiene products market is projected to reach Rs 70.20 billion by 2025, reflecting steady category growth. However, women's nutrit...