United Kingdom, Oct. 23 -- Xiaomi - not Apple - has reportedly emerged as the trendsetter that other Chinese manufacturers are scrambling to emulate.

Following the release of Xiaomi's 17 series - which debuted just days after Apple's iPhone 17 lineup - brands such as Oppo, Vivo, and Honor have accelerated their own launches and design updates to keep pace, Bloomberg has said.

Xiaomi's latest flagship lineup is said to have disrupted the usual release calendar and inspired a wave of imitation across China's Android ecosystem.

Ivan Lam, an analyst at Counterpoint Research, said: "Xiaomi's 17 series caught rivals off guard.

"Its bold rear-display design struck the right chord with Chinese consumers, forcing other brands to accelerate lau...