United Kingdom, Aug. 10 -- X has ended its revenue sharing programme in favour of a new Original Content Rewards system.

The Elon Musk-owned social media platform has scrapped the controversial system, and will now start rewarding creators bringing "original ideas, expertise, reporting, creativity, and commentary to X".

The X Creators account wrote: "The best content on X doesn't stop at resharing what already exists - it adds something new.

"X has always been powered by people who share what only they can: breaking news, expert insights, firsthand experiences, and commentary that moves culture forward.

"As X continues to evolve, we're evolving how creators earn.

"The Original Content Rewards Program is designed to reward the creator...