United Kingdom, June 17 -- Snap has launched a new generation of smart glasses, hoping to succeed where its earlier wearable efforts fell short.

The augmented reality glasses, called Specs, were unveiled at the Augmented World Expo in California and are due to begin shipping this autumn in the US, UK and France.

Priced at $2,195 (£1,995), the glasses sit between the premium end of the market occupied by Apple Vision Pro and the more affordable smart glasses offered by Meta.

A refundable $200 deposit is required to secure a pre-order.

The launch comes more than a decade after Snap's original Spectacles project, which reportedly cost the company tens of millions of dollars after failing to gain mainstream traction.

The company's C...