United Kingdom, March 16 -- Samsung Electronics has retained its position as the world's top soundbar brand for the 12th consecutive year.

According to new research from FutureSource Consulting, Samsung captured 21.5 per cent of global soundbar revenue and 19.7 per cent of unit sales in 2025.

Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics, said: "At Samsung, we take special pride in our soundbar brand and see it as a way to bring premium sound experiences to homes everywhere.

"Being named the top soundbar brand in the world for the 12th consecutive year is not just a tremendous honour, but a testament to our commitment to premium home entertainment."

The achievement extends a leadership st...